Ace Jewelers’ London showroom takes on new Swiss independent brand
Dutch jeweller Ace Jewelers, which has a showroom in Mayfair, London, has introduced independent watch brand Pragma to its list of stockists.
It will be the exclusive retail partner in the UK and Netherlands for the Swiss brand, which was co-founded by master watchmaker Christopher Wegener and award-winning designer Kai-Hsuan Liu (formerly of Hermès).
“Given the small-scale nature of Pragma’s production and the number of configurations within the P1 Perseverance collection, availability will vary by reference,” said Ace Jewelers’ owner Alon Ben Joseph on LinkedIn.
“Collectors interested in a specific execution are welcome to contact the Ace Jewelers team to discuss current availability, pricing, lead times, and future allocations,” he continued.The watches will be available through Ace Jewelers’ Museum Quarter boutique in Amsterdam, its London showroom, and online via AceJewelers.com.
