Alexander Shorokhoff partners with Titan to penetrate Indian market
German watch brand Alexander Shorokhoff has announced a strategic retail partnership with Helios Luxe, a luxury division of the Indian Titan Company Limited.
The strategic collaboration is seen as a significant step towards penetrating the lucrative Indian market, which has seen a surge in demand for independent horology.
Driven by a luxury boom within the enormous Indian population, Swiss watch exports to India have grown by over 165% since 2020, with industry projections positioning the country among the top 10 global markets by 2028.
“With Helios Luxe, we have a strong partner by our side — one that can build depth, continuity, and long-term presence,” said Alexander Shorokhov.
The partnership signals a broader push into the premium sector for Titan Company Limited. It plans to aggressively scale its retail footprint, expanding to 45 Helios Luxe boutiques across major metros and select cities over the coming fiscal year.
Speaking on the launch, Mr. Rahul Shukla, VP & CSMO of Titan’s watches division, said: “The Indian luxury consumer today is increasingly drawn to brands with a strong narrative and clear creative identity. We are responding to this shift by deepening our portfolio of independent watchmakers while enhancing our after sales service standards.
“Alexander Shorokhoff embodies a story-led approach to fine watchmaking, and its entry into India reflects our commitment to curating culturally rooted, thoughtfully crafted, global maisons through Helios Luxe.
“Encouraged by the increasing traction for independent brands, we intend to deepen market reach by establishing 45 Helios Luxe boutiques across metros and select Tier 1 cities in the coming fiscal.”
