All aboard the Orient express as meteoric rise continues

Epson-owned watch brand Orient has achieved an impressive average revenue increase of 24% year-on-year since 2017.

Distributed by Time and More in the UK, Orient and Orient Star also have a strong retail network across Europe, which has helped with its meteoric rise.

Orient Europe’s account manager, Gareth Somers, puts the UK success largely down to the aforementioned Time and More, and its managing director, Duncan Harris. ““Their [Time and More’s] in-depth market knowledge and strong professional relationships with key buyers have been instrumental in our achievements,” said Somers. “Their long-term vision to expand the Orient and Orient Star brands into Southern Ireland further reinforces our promising growth trajectory.” 

Harris himself said: “Orient and Orient Star have shown impressive month on month and year on year growth, showcasing remarkable resilience that sets them apart from the competition. As customer interest remains high, the demand for the latest models continues to surge. 

“This momentum only highlights the brand’s commitment to innovation and quality,” he concluded. 

UK performance specifically has been particularly noteworthy, with 100% year-on-year sales growth in FY25 vs FY24 and further growth of 50%–75% expected for 2026. 

As well as diversifying its retail network beyond independent jewellers and into larger chains, another part of the brand’s successful formula has included curated ranges with leading retailers. It has an upcoming launch with Wolf & Badger and new partnerships with Ernest Jones, as well as an upcoming collaboration with TH Baker.