Aston Martin speeds into watch market

Iconic watch manufacturer Aston Martin has announced the launch of its first watches & jewellery collection.

Developed with Timex Group, this collection aims to resonate with collectors, connoisseurs, and style drivers alike. Materials such as titanium, carbon fibre and silicone straps pay homage to Aston Martin’s design codes, while details such as the stitching patterns inspired by car interiors and wheel rim-shaped dials, further cement the connection between the new collection and Aston Martin’s automotive heritage.

“This collection distils the very essence of Aston Martin — high-performance artistry and sophisticated design — into an intimate, wearable form. It’s for those who drive the extraordinary every day,” said Stefano Saporetti, director of brand diversification at Aston Martin.