Audemars Piguet CEO shines a light on after-sales service
Audemars Piguet CEO Ilaria Resta has stressed the importance of after-sales service after visiting the brand’s new service centre in Raleigh, North Carolina.
“After-sales may be one of the least visible parts of our industry, but it says more about a brand than almost anything else,” she said.
“We often talk about the moment a watch leaves the boutique. I am equally fascinated by everything that happens afterwards, she continued.
“Because that is where long-term relationships are built,” she concluded.
