Audemars Piguet joins Watches & Wonders 2026
Luxury watchmaker Audemars Piguet will join Watches and Wonders Geneva in 2026, headlining a list of eleven new brands set to exhibit at next year’s show.
The addition of AP and ten other brands (including Corum, and Favre-Leuba) will bring the total number of exhibitors to 66.
The event, scheduled 14–20 April 2026, will also see the integration of its Salon and In The City programs into a single event, and a new “LAB” section also introduced, showcasing future watchmaking technologies from startups and innovators.
According to Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation, the goal is to “offer a genuine city-wide cultural program” that provides a “rewarding, entertaining, and diverse experience” for all visitors.
The event will maintain its format of four trade days followed by three days open to the public, with a free shuttle service to facilitate easy movement between the main exhibition and city-wide events.
Full list of exhibitors:
A. Lange & Söhne | Alpina | Angelus | Armin Strom | Arnold & Son | Artya Geneve | Audemars Piguet | Baume & Mercier | Behrens | Bianchet | Bremont| B.R.M Chronographes | BvlgariI | Cartier | Chanel | Charles Girardier| Charriol | Chopard | Christiaan van der Klaauw | Chronoswiss | Corum | Credor | Cyrus Genève | Czapek & Cie | Eberhard & Co. | Favre-Leuba | Ferdinand Berthoud | Frederique Constant | Genus | Gerald Charles | Grand Seiko | Grönefeld | Hautlence | Hermès | H. Moser & Cie. | Hublot | HYT | IWC Schaffhausen| Jaeger-LeCoultre | Kross Studio | Laurent Ferrier | L’Epée 1839 | Louis Moinet | March LA.B | NOMOS Glashütte | Norqain | Oris | Panerai | Parmigiani Fleurier | Patek Philippe| Pequignet | Piaget | Raymond Weil | Ressence | Roger Dubuis | Rolex | Rudis Sylva | Sinn Spezialuhren | TAG Heuer | Trilobe | Tudor | U-Boat | Ulysse Nardin| Vacheron Constantin | Van Cleef & Arpels | Zenith|
