OPINION: Is the middle market between a rock and a hard place?
The middle has always been a tricky spot in the world of luxury watches. By ‘middle,’ I mean watches that
Author: Jenny Stewart
OPINION: Does AI redefine collectability or undermine it?
Traditionally, collectability has always been tied to scarcity. Limited runs, small batches, odd production quirk — that feeling that not
OPINION: Why do jumping hours suddenly feel like the future?
I’ll be honest, when I first started noticing the volume of jumping hour releases, I didn’t immediately see it as
From red carpet to online forums: who really drives watch demand?
Spend even a short amount of time around the luxury watch industry and one thing quickly becomes clear: the famous
OPINION: The power of subtle clienteling
Luxury brands today face a delicate balancing act. Customers increasingly expect personalised experiences, yet recoil the moment that personalisation feels
A woman’s touch — watchmaking’s future depends on it
Let’s be honest, watchmaking hasn’t exactly built its reputation on diversity. When you picture a master watchmaker, I’m pretty sure
The rise of the self-purchasing female collector
The watch industry has long followed a familiar story: he buys the watch, she receives it. Coming into the world
OPINION: Novelties fade, icons endure
Coming from a background in fashion retail marketing, the watch world has been a fascinating lesson for me in how
OPINION: Watches should be celebrated as investments
In the old days, if you bought a luxury watch it was because you loved it — the history of
How the watch industry thrives by embracing slowing down
In an era dominated by screens, notifications, and instant gratification, a quieter form of luxury is emerging, and it’s one