OPINION: Less data; more time
When the first wave of smartwatches hit the mark over a decade ago now, the emphasis was on performance, metrics,
Author: Jenny Stewart
OPINION: The rise (and limitations of) the custom watch
Somewhere between the canapé trays and the diamond-studded tourbillons, Geneva quietly started rewriting the script. Customisation isn’t a feature anymore.
OPINION: A newbie’s view of Geneva Watch Week
Walking into Geneva Watch Week for the first time, one thing becomes immediately clear: this isn’t just an industry event
OPINION: Luxury watches are winning by redefining wellbeing
As both a writer and a wellbeing advocate — as well as a yoga teacher — I spend much of
OPINION: Is the middle market between a rock and a hard place?
The middle has always been a tricky spot in the world of luxury watches. By ‘middle,’ I mean watches that
OPINION: Does AI redefine collectability or undermine it?
Traditionally, collectability has always been tied to scarcity. Limited runs, small batches, odd production quirk — that feeling that not
OPINION: Why do jumping hours suddenly feel like the future?
I’ll be honest, when I first started noticing the volume of jumping hour releases, I didn’t immediately see it as
From red carpet to online forums: who really drives watch demand?
Spend even a short amount of time around the luxury watch industry and one thing quickly becomes clear: the famous
OPINION: The power of subtle clienteling
Luxury brands today face a delicate balancing act. Customers increasingly expect personalised experiences, yet recoil the moment that personalisation feels
A woman’s touch — watchmaking’s future depends on it
Let’s be honest, watchmaking hasn’t exactly built its reputation on diversity. When you picture a master watchmaker, I’m pretty sure