Baume & Mercier appoints ambassadors at Geneva Watch Week

Baume & Mercier has appointed new ambassadors to the brand during Geneva Watch Week.

Titled “Friends of the Maison,” the new appointees include Indian actress Janhvi Kapoor and Italian actress and television presenter Mariasole Pollio.

During Geneva Watch Week, Baume & Mercier gathered its guests at La Réserve Genève for an exclusive evening entitled “A Moment of Celebration with Baume & Mercier,” held in celebration of Watches and Wonders.

Attendees included Kapoor and Pollio alongside other brand ambassadors: Deema Al Asadi, Ola Farahat, Carla Ginola and Simone Bredariol.

The evening was a first glimpse into Baume & Mercier’s new communication campaign “Celebrating meaningful moments since 1830.”

“At Baume & Mercier, we have always celebrated life’s meaningful moments,” said Michael Guenoun, CEO of Baume & Mercier.

“This evening in Geneva perfectly reflects our vision: bringing together inspiring personalities around shared values and creating authentic, memorable experiences.”