Bell & Ross revs up with Defender Rallies collaboration

Bell & Ross has announced a major partnership with the Defender Rally series, aligning the watchmaker with the world of elite off-road endurance racing. 

The partnership provides a global stage for the BR-X3 collection, specifically the BR-X3 Black Titanium. 

The brand will be trying to fully utilise the collab, making the most of on-site activations and dedicated content across the five-round 2026 Rally Raid season.

The collaboration officially kicks off at the Dakar Rally in Saudi Arabia, before heading to: Portugal/Spain (May 17–22), Argentina (May 24–29), Morocco (September 28 – October 3), and the UAE (November 22–27).

“This collaboration is perfectly aligned with Bell & Ross’ long-standing commitment to endurance and performance,” the brand stated.