BREAKING: Finalists announced in UK Watch Awards brand categories
The hugely anticipated finalists for the brand categories at the UK Watch Awards have been revealed.
Over the past few weeks, literally hundreds of nominations have been received from a broad range of brands and businesses.
It has highlighted just how proactive and creative watch brands have to be nowadays to stay relevant and keep growing. Channels to market and media consumption have never been more diverse, and the best brands constantly adapt to the changing landscape.
The six categories being announced today are:
- Watch Brand of the Year — Volume (average price below £1,000)
- Watch Brand of the Year — Affordable luxury (average price £1,000–£3,000)
- Watch Brand of the Year — Luxury (average price £3,000–£7,500)
- Watch Brand of the Year — Prestige (average price above £7,500) — sponsored by Loomis International
- Sales Team of the Year
- Marketing Campaign of the Year
As explained last week, the methodology behind the process of getting down to a relatively small number of finalists for each category is nuanced. It’s not just based on the number of nominations, although this is considered. Financial performance, anecdotal evidence, and level of improvement from the year before are all taken into account.
The list of finalists for these six brand categories are in full below:
Watch Brand of the Year — Volume (average price below £1,000)
- BOSS
- Casio
- Citizen
- Fossil
- Garmin
- HERBELIN
- Roamer
- Seiko
- Swatch
- Vivienne Westwood
Watch Brand of the Year — Affordable luxury (average price £1,000–£3,000)
- Christopher Ward
- Doxa
- Frederique Constant
- Longines
- Nomadic
- Oris
- Rado
- Raymond Weil
- Studio Underd0g
- TAG Heuer
Watch Brand of the Year — Luxury (average price £3,000–£7,500)
- Bell & Ross
- Cartier
- Fears
- Grand Seiko
- NORQAIN
- Omega
- Panerai
- Tudor
Watch Brand of the Year — Prestige (average price above £7,500) — sponsored by Loomis International
- Audemars Piguet
- Blancpain
- Breguet
- IWC
- Jacob & Co.
- Jaeger-LeCoultre
- Patek Philippe
- Richard Mille
- Rolex
- Vacheron Constantin
Sales Team of the Year
- Burton McCall
- Citizen
- Fears
- Garmin
- HERBELIN
- Peers Hardy
- Raymond Weil
- Seiko
- The Blue Company
- Zeon
Marketing Campaign of the Year
- AP x Swatch Royal Pop
- Casio – Back to the Future
- Citizen – Eco-Drive 50th Anniversary
- NORQAIN x Soccer Aid
- Omega – Seamaster Planet Ocean
- Studio Underd0g – The D0ghouse
In the coming weeks, these finalists will be voted on by the industry itself. It’s a unique and democratic process that involves retailers voting anonymously for brands and vice versa.
CLICK HERE TO CAST YOUR VOTE
The winners will then be announced at the UK Watch Awards gala dinner on 20 October at Goldsmiths’ Hall.
Click HERE to secure your tickets for the biggest event in the UK watch industry’s calendar.
