Breitling joins Watches and Wonders as 2027 dates are announced
Watches and Wonders will take place from April 5–11 in 2027, the show’s organisers have revealed.
Running for a full week, Monday to Sunday, the 2027 edition will welcome the trio within the new ‘House of Brands’ — Breitling, Gallet and Universal Genève.
The announcement of the arrival of Breitling is significant, as they were the only company in the world’s top 10 brands — along with Swatch Group brands and Richard Mille — that has been conspicuous by its absence so far.
Italian luxury jewellery brand Damiani will also be making its debut, although it’s not clear whether Baume & Mercier will be exhibiting under the umbrella of its new Damiani Group owners.
Watches and Wonders says that it’s also expanding its In The City programme, which blends watchmaking, culture, and immersive experiences throughout the week in Geneva.
