Bremont lifts off on bold mission to the moon

Bremont is preparing to make history as a new collaboration will see it become the first British watch brand to reach the moon. 

As part of the partnership with American aerospace company Astrolab, it also launches a new collection inspired by space. A move the brand says will build on its existing sea, land and air product offering.

The Bremont Supernova Chronograph will fly aboard Astrolab’s FLIP (FLEX Lunar Innovation Platform) rover, which is scheduled to land at the lunar south pole this summer. 

It forms part of Astrobotic’s Griffin Mission One (Griffin-1). 

To ensure the watch can survive the conditions of the lunar environment, the Supernova has undergone testing at Astrolab’s facilities. 

The mission marks a historic first of a watch being permanently placed on the Moon, not just as an accompaniment to a mission. 

Adding further significance, a Bremont timepiece will land on the Moon in the year that lunar time is expected to be established. The White House has tasked NASA to coordinate with stakeholders, partners and international standards organisations to establish a Coordinated Lunar Time (LTC) by the end of 2026 to provide a consistent, atomic-clock-based standard for navigation and communication. 

The collaboration:

Bremont says the new partnership is a natural extension of its long-standing passion for adventure and exploration. 

Its CEO, Davide Cerrato, explained: “We are incredibly excited by the prospect of becoming the first British watch brand in history to go to the Moon and stay there indefinitely.

“Bremont and Astrolab share deep synergies in their values, particularly around innovation, exploration, and a relentless pursuit of new frontiers. The Supernova Chronograph brings those shared principles to life in an unprecedented way with its bold design, durable nature, and contemporary aesthetic.”

While Janet Matthews, founder and CEO of Astrolab, added: “This mission is all about demonstrating critical technologies in the harsh environments found at the lunar south pole. We look forward to putting the Supernova through the ultimate engineering test.”