British brand Bremont unveils new chief marketing officer

Bremont has unveiled former marketing director for the Americas at Vacheron Constantin, Dan Bing, as its new chief marketing officer.

Bing brings with him more than 20 years of international marketing and brand strategy experience, as well as almost a decade operating in the watch industry.

“I’m delighted to welcome Dan to the Bremont leadership team,” Bremont CEO Davide Cerrato said: “He brings a deep grounding in high horology from his years at one of the world’s most storied Maisons, and a clear sense of how to bring our unique, end-to-end manufacture at The Wing to life for customers around the world,” Cerrato continued.

“His experience across our two key markets, the US and UK, will be invaluable as we take Bremont to its next stage of growth.”