Bucherer assembles partner brands for inaugural Novelty Days event

Bucherer UK will be hosting its first Novelty Days event next week, bringing together its partner brands to showcase the latest Watches and Wonders releases.

The concept will also be rolled out across multiple international markets and will offer clients exclusive access to the newly unveiled novelties through a series of events and activations over the five-day event.

Kicking off on May 13, the flagship London store will play host to sixteen brands, some of which will be providing special guests to moderate discussions.

Bucherer confirmed that industry legend Jean-Claude Biver will be in attendance.

The series of events across a mixture of formats will be on offer via invitation, or first-come first-served ticketing systems, as well as an open-door policy throughout the days themselves for the interested public to explore the newly announced watches too.

The retailer has published a countdown on its website ahead of the event launch next Monday. More details can be found HERE.