Bucherer brings its Masterworks roadshow to London’s White City
Luxury retailer Bucherer has expanded its Masterworks platform into London’s Westfield White City, as part of a six week pop-up.
Masterworks is a curated initiative dedicated to the pinnacle of haute horlogerie, showcasing technically sophisticated timepieces from renowned manufacturers and independent niche brands.
The Westfield pop-up will include high-end watches from brands like Armin Strom, De Bethune, Biver, Girard-Perregaux, Jacob & Co., Ulysse Nardin, and Zenith.
Both a retail platform and a community space for watch aficionados, Masterworks focuses on things tourbillons, perpetual calendars, and skeletonised movements. Often these pieces will be unique and exclusive to Bucherer.
The new pop-up location joins global cities including Zurich, Geneva, New York, and Las Vegas, where Bucherer has already developed its Masterworks programme, as well as London itself, where it launched in Covent Garden last July.
