Bucherer Covent Garden opens immersive Tudor F1 pop-up
Bucherer has unveiled its summer activation, welcoming the public into its Covent Garden store to experience the Tudor F1 pop-up.
The experience aims to celebrate the brand’s partnership with the Visa Cash App Racing Bulls F1 team and a number of interactive touchpoints have been activated to make it an enjoyable experience for the public.
These include an arcade machine a life-size F1 driver mannequin and branded helmets and suits which are available to try on.
The space will be open until 26th August.
This latest pop-up is a continued trend from Bucherer in Covent Garden which seems keen to getting brands, press and the public alike into the store by interactive means.
In the spring of this year, just after Watches & Wonders, Bucherer welcomed its partner brands in hosting its first Novelty Days event.
You can find out more on that HERE:
