CHP Caliber secures Marathon a spot in the Pentagon

Marathon Watch Company is now available to purchase in the Pentagon thanks to CHP Caliber securing its position in the Lumos Jewelers location.

The move forms part of CHP Caliber’s continued success in bringing independent watchmaking to the masses across the US through its work with Marathon, Tsar Bomba, Hampden, Venezianico, Sevenfriday and Briston.

As part of the launch in the Pentagon, an in-person training session was facilitated by CHP Caliber’s founder, Becca Florence Davis.

In attendance for the program was the Marathon brand owner Mitchell Wein and his VP Martin Cohen, US distribution stalwart Andrew Jones on behalf of Tsar Bomba, and Hampden’s brand director, Daniel Wein.

Florence Davis detailed that early sell-through had been strong, with both Marathon and Tsar Bomba validating real demand for independent watch brands within Lumos Jewelers’ Pentagon store, a location accessible only to Pentagon employees.

She explained: “Getting Marathon into the Pentagon is one of those rare moments where the brand, the product, and the retail environment all line up perfectly.

“Marathon has real military credibility. Tsar Bomba brings bold, modular watchmaking that customers immediately engage with. Hampden brings American watch history, personalization, and gifting potential.”

Adding: “Together, they prove what CHP Caliber was built to do: put the right independent brands in the right rooms and give them the strategy, storytelling, and training to actually move.”

While the Lumos Jewelers’ Pentagon location only accessible to on-site employees, the independent watch momentum continues beyond the Pentagon walls with Lumos’ second location in Ellicott City, Maryland.

This destination is open to the general public and gives customers the opportunity to experience these up-and-coming independent brands firsthand.

On the importance of access, Davis went on to add: “Independent watchmaking should not live only online or inside collector circles.

“It belongs in real retail environments, with real customers, trained teams, emotional storytelling, and measurable sales performance. Lumos is proving that every day. They are the gold standard for indie watchmakers, and we know there’s more of those retailers out there. Contact Me. Let’s talk.”