Christophe Duchamp scores another sporting partnership with Celtic deal
Christophe Duchamp is the new official timepiece supplier of Celtic FC, marking the latest in a long line of sporting partnerships for the Swiss watch brand.
This partnership brings the brand together one of football’s most iconic clubs and will benefit from a visible presence across Celtic Park throughout the 2026/27 and 2027/28 seasons.
Branding and activations will be delivered across pitchside LED screens, matchday big screens, and Celtic’s digital and social channels.
The watches will also be available to the Celtic family, giving supporters, staff, and partners access to the brand’s full collection of Swiss-crafted timepieces.
A limited edition watch paying tribute to one of the greatest moments in Celtic’s history has also been confirmed to be in development, with further details to be announced in the coming weeks.
Sam Wilcox, head of commercial partnerships at Christophe Duchamp, said: “Celtic Football Club represents everything we admire — history, passion, and a global community built on something bigger than football.
“Becoming the Official Timepiece Supplier of Celtic FC is a proud moment for everyone at Christophe Duchamp. We are committed to bringing something genuinely special to the Celtic family, and what we have planned for later this year will reflect just how significant this partnership is to us.”
Kevin McQuillan, head of commercial operations at Celtic FC, added: “We are delighted to welcome Christophe Duchamp to the growing list of commercial partners Celtic have been building.
“We will always strive to provide Celtic supporters with a quality range and choice of official club branded merchandise and working with Christophe Duchamp supports that objective. We look forward to seeing the timepiece designs that will commemorate iconic moments in the club’s history.”
Earlier in the summer, Watch Insider covered the news that the brand had partnered with Gloucestershire Cricket Club. Read the full story HERE:
