Corum ushers in a new era with two fresh lines
Corum has launched two timepiece collections, embracing the brand’s new strategy for 2026 and beyond.
The first collection, Admiral, takes inspiration from the maritime world, whilst the second line, Golden Bridge, which features a transparent sapphire case, draws from the circular nature of traditional horology.
The brand is also celebrating the return of historic pieces such as the Coin and the Golden Book, reinterpreted from a modern perspective.
In a statement, CEO and chairman, Haso Mehmedovic, stated: “I grew within this Maison. Trained as a watchmaker, I became CEO in 2025. Today, my role is clear: to preserve what makes Corum unique, while giving it the momentum it deserves for the future.
“Our heritage is exceptional — over 70 years of bold ideas, experimentation, and creations that have become icons. But heritage only matters if it moves us forward.”
Finally, Mehmedovic outlined the brand’s strategy going forward: to focus on fewer pieces that are stronger, as well as embrace a selective distribution process.
Elsewhere in Geneva this week, Gucci announced plans to deliver five timepieces in 2026. Read more on that HERE:
