Corum returns to horology’s high table

Following its return to Swiss ownership via a Management Buy-Out (MBO) earlier this year, watchmaker Corum has confirmed its attendance at Watches & Wonders 2026.

The MBO, led by CEO & Chairman of the Board, Haso Mehmedovic, involves a refocus on the brand’s core DNA ((Admiral, Golden Bridge, Coin Watch); a movement up in design and price; and a revamp of its distribution model.

Mehmedovic, who joined Corumin 2011 as a watchmaker, stated that the 2026 fair will be a “foundational moment” to restore the brand’s full creative force.

Established in 1955 and currently enjoying its 70th anniversary, Corum will be hoping for a memorable relaunch at the world’s  biggest watch fair.