Dior celebrates its heritage with Chiffre Rouge redesign

Dior is celebrating its heritage with the launch of three new additions to the Chiffre Rouge collection.

The timepieces feature the seconds hand in red: “the colour of life,” according to Christian Dior. The models also include Christian Dior’s favourite number, the number eight, as a lucky charm.

The first two models have been redesigned with a modern twist: two midnight-blue 41 mm chronographs are accented by a rose gold bezel and bumper on the second version.

The third piece is a 38 mm model which comes in pastel pink. The timepiece features a rose gold bezel entirely set with diamonds, while the dial comes in pink mother-of-pearl.

All three designs come with interchangeable straps that can be swapped between the models, and all three timepieces feature the Dior signature on the case back.

The new additions are limited-edition and are set to be released at the end of the month.