eBay doubles down on watch authenticity with new integration

eBay has strengthened its watch authentication process with the integration of Enquirus, the world’s largest free database for lost and stolen watches.

It means that every watch that goes through its authentication service in the US, the UK and Germany will now be checked against the Enquirus database.

The integration adds an additional layer of data-driven protections to the process as a way of complementing the standardised work done on authenticity and condition as part of eBay’s Authenticity Guarantee. 

By embedding the Enquirus database directly into the authentication process, eBay says it can now help ensure the watches are not only genuine, but also have a clear and legitimate history which can give buyers greater reassurance while supporting a safer environment for sellers.

The Enquirus platform connects law enforcement agencies, insurers, manufacturers, retailers and owners to tackle watch related crime. 

Anyone who reports a watch as lost or stolen can register it in the central database free of charge, helping to build a comprehensive global record.

Alexis Hoopes, VP of global fashion at eBay, said: “Trust is the foundation of resale. At eBay, we’re investing in technology, services and partnerships that raise the bar across high-value categories, creating a consistent standard of protection and making it easier for buyers and sellers to engage with total confidence.”

While Sarah Dixon, project director at Enquirus, added: “We are delighted that eBay has chosen to work with Enquirus, reinforcing its position as a secure marketplace for pre-owned luxury watches. 

“Today’s announcement marks a significant milestone in strengthening our collective ability to protect the integrity of the entire luxury sector . This is a testament to our shared vision for a safer marketplace, where trust and transparency prevail.”