Fledgling British brand Aera launches on Mr Porter

British watch brand Aera is making its debut on luxury online retailer Mr Porter on March 6.

The brand will be showcasing its core C-1 and M-1 collections on Mr Porter’s platform, with the 904L steel and pared-back dials that have become its signatures since its launch in 2022.

On top of the C-1 and M-1 collections, Mr Porter’s customers will also have access to a very limited allocation of Aera’s collaborative editions, including its grade 5 titanium  D-1 Blackout and Whiteout, created in partnership with New York designer Todd Snyder.

Aera is one of only three British watch brands on the luxury site, with the other two being Bamford London and Bremont.

Brushing shoulders with these established British brands, as well as with global Swiss powerhouses like TAG Heuer and Chopard, is a very encouraging sign for the fledgling company.