Full timetables for upcoming Geneva Watch Days announced

The itinerary for the two centralised Geneva Watch Days spaces has been finalised, with options aplenty for watch collectors and those in the trade.

The Main Pavilion and the ‘Blue Box’ are just a two minute walk from each other, and both have jam-packed schedules.

This year’s event will take place from 2–6 September, with the 2025 edition seeing 66 brands exhibiting as part of the official programme of activity, and a reported 14,000 visitors attending.

Pavilion / Main Agenda

Wednesday 2 September

• 2:00pm: Discovery: YES IT’S OPEN! (Pavilion / Blue Box — Open to the public)
• 3:00pm – 5:00pm: Konstantin Chaykin Workshop – Live demonstration, with the next Gen (Pavilion — Open to the public)
• 4:00pm – 5:30pm: Touch & Feel (Collectors’ Lounge / Pavilion — By invitation only)
• 6:30pm: Official Inauguration (Pavilion — By invitation only)

Thursday 3 September

• 8:30am – 9:30am: Power Breakfasts with CEOs (powered by pmI) – Retail, Hospitality & the Art of Hosting (Pavilion — By invitation only)
• 9:00am – 11:00am: Collectors’ & VIP Café (Collectors’ Lounge / Pavilion — By invitation only)
• 10:00am – 5:30pm: Open to the Public (Pavilion)
• 10:30am – 11:00am: The Emmanuel’s Picks, Watch Review (Pavilion — Open to the public)
• 11:00am – 5:00pm: CaliberShip Challenge & Culture Club (Pavilion — Open to the public)
• 12:00pm – 1:00pm: Symposium – An Holistic View on the Swiss Watch Ecosystem: From Production to the Secondary Market (Karine Szegedi, Deloitte) (Pavilion — Open to the public)
• 2:00pm – 3:00pm: Symposium – Watchmakers vs Movement Constructors (Pavilion — Open to the public)
• 4:00pm – 5:30pm: Touch & Feel (Collectors’ Lounge / Pavilion — By invitation only)
• 6:00pm: Auction (Pavilion — By invitation only)
• 8:00pm: Sponsors & Geneva Circle Night – DJ Cassius set by Alto from 9:30pm (Pavilion — By invitation only)

Friday 4 September

• 8:30am – 9:30am: Power Breakfasts with CEOs (powered by pmI) – Talent, Training & Territorial Appeal (Pavilion — By invitation only)
• 9:00am – 11:00am: Collectors’ & VIP Café (Collectors’ Lounge / Pavilion — By invitation only)
• 10:00am – 5:30pm: Open to the Public (Pavilion)
• 10:00am – 4:00pm: CaliberShip Challenge & Culture Club (Pavilion — Open to the public)
• 10:30am – 11:30am: Tribune to The Luxury Society Podcast – AI’s Influence Creep (Robin Swithinbank / David Sadigh) (Pavilion — Open to the public)
• 12:00pm – 12:30pm: The Emmanuel’s Picks, Watch Review (Pavilion — Open to the public)
• 2:00pm – 3:00pm: Symposium – Desirability: The Brand or the Product? (Pavilion — Open to the public)
• 4:00pm – 5:30pm: Touch & Feel (Collectors’ Lounge / Pavilion — By invitation only)

Saturday 5 September

• 8:30am – 9:30am: Power Breakfasts with CEOs (powered by pmI) – Succession, Capital & Continuity (Pavilion — By invitation only)
• 9:00am – 11:00am: Collectors’ & VIP Café (Collectors’ Lounge / Pavilion — By invitation only)
• 9:00am – 1:00pm: Radio Lac Live (Bubble — Open to the public)
• 10:00am – 5:00pm: CaliberShip Challenge & Culture Club (Pavilion — Open to the public)
• 10:00am – 5:30pm: Open to the Public (Pavilion)
• 10:30am – 11:00am: The Emmanuel’s Picks, Watch Review (Pavilion — Open to the public)
• 11:00am – 12:30pm: FHH Brunch & Quiz (Pavilion — Open to the public)
• 1:00pm – 2:00pm: Symposium – Beyond Gender (Pavilion — Open to the public)
• 2:00pm – 6:00pm: Podcast Recordings (Bubble — Open to the public)
• 2:30pm – 5:00pm: GPHG Tribune: Next Gen – François-Henry Bennahmias in conversation with Generation Z (Pavilion — Open to the public)
• 4:00pm – 5:30pm: Touch & Feel – Young Brands (Collectors’ Lounge / Pavilion — By invitation only)
• 5:00pm – 6:00pm: Next Gen Drink (Pavilion — By invitation only)
• 8:00pm: Garden Party – GWD Friends and Family (Pavilion — By invitation only)

Sunday 6 September

• 10:00am – 4:00pm: Open to the Public / Closing (Pavilion)
• 2:00pm – 3:00pm: Symposium – The Great Polarisation (Pavilion)

Blue Box Agenda

Wednesday 2 September

• 2:00pm: Exhibition Open to the Public
• 6:00 pm – 6:30pm: VIP Guided Tour (By invitation only)

Thursday 3 September

• 9:30am – 10:30am: VIP Guided Tours (By invitation only)
• 10:30am – 6:00pm: Exhibition Open to the Public
• 2:00pm – 4:00pm: 30 Minutes, Watch in Hand (Themed guided tours every 30 mins)

Friday 4 September

• 9:30am – 10:30am: VIP Guided Tours (By invitation only)
• 10:30am – 6:00pm: Exhibition Open to the Public

Saturday 5 September

• 9:30am – 10:30am: VIP Guided Tours (By invitation only)
• 10:30am – 6:00pm: Exhibition Open to the Public
• 2:00pm – 4:00pm: 30 Minutes, Watch in Hand (Themed guided tours every 30 mins)

Sunday 6 September

• 10:30am – 4:00pm: Exhibition Open to the Public / Closing