G-Shock gets game face on with Roblox brand experience
Casio will begin offering content on the immersive gaming and creation platform Roblox as part of its virtual G-Shock project.
It is going to offer avatar items recreating iconic G-Shock timepieces on Roblox, giving the brand a reach of more than 150 million daily active users worldwide, most of which are part of a younger demographic.
12 watches will be on offer and will allow users to choose their favorite model from a variety of colors. The aim is to allow more people to find the watch that matches their style, even in a virtual space.
As part of the activation, Casio will also launch “Challenge the Skate Obby: G-SHOCK,” a unique world where players can immerse themselves in the G-Shock worldview by enjoying a skateboarding obstacle race.
A special launch event will be held from July 15th to August 2nd.
Most recently, Watch Insider covered G-Shock’s new Bold Camo collection. Read the full story here:
