Geneva Seal Gallery cuts the ribbon on Chicago Hublot boutique

Appointment-only luxury watch boutique, Geneva Seal Gallery, has cut the ribbon on its new Hublot store in Chicago’s Fulton Market District.

Having opened this summer, Geneva Seal Gallery takes up 16,000 sq ft of real estate and is a deliberate move away from traditional high-street multi-brand storefronts.

Instead, it’s hoping to achieve a private-members’-club atmosphere to cater to serious watch collectors.

This Hublot opening represents a major early fillip for the Fulton Marketing operation. “This dedicated space marks an important milestone and establishes a new destination for Hublot’s distinctive approach to contemporary Swiss watchmaking, defined by bold design, innovation, and craftsmanship,” the company said.