Geneva Watch Days returns this September

Geneva Watch Days returns this September for its seventh edition, showing longevity and relevance that few had anticipated when it launched in 2020.

Initially seen as an important antidote to draconian government lockdowns at the time, Geneva Watch Days has since survived and thrived, growing in scale each year.

The 2025 edition saw 66 brands exhibiting as part of the official programme of activity, and a reported 14,000 visitors attending. The visitor experience is always spoken about highly, as it encourages direct access to CEOs and watchmakers from high profile brands.

President of the Geneva Watch Days Association, Jean-Christophe Babin, who is also CEO of LVMH Watch Division and CEO of Bulgari, says: “From the beginning, we’ve stuck to a straightforward, open format: accessible, efficient, welcoming, with genuine freedom of expression. 

“Seven years ago, this approach was novel in the watch industry, and we had no idea how well it would be received. Year after year, it’s been proven to be the right call: a framework that fosters interaction, sparks productive discussions, and encourages more direct relationships between brands, professionals, media, collectors, and the general public.”

This year’s event will take place from 2–6 September.