Guess goes digital with AI-inspired limited edition
Guess Watches has introduced the AI Venix, a limited edition timepiece that explores the role artificial intelligence can play in the creative process.
In doing so, the brand has stressed that it wants to keep human design, expertise, and innovation at the center of what it does.
The AI Venix reimagines the bestselling Guess Venix with a technology-inspired pixel camouflage design, transforming a signature silhouette through a digital lens.
The result is an analog timepiece that blends the visual language of the digital world with the style that defines GUESS.
As part of the design process, AI-generated imagery provided the initial visual direction, leading to the development of a pixel camo pattern that was refined, engineered, and brought to life by the in-house design and product teams.
The finished watch features a pixel camo print across the 42 mm black case, multifunction dial, and smooth silicone strap, creating a graphic look.
Limited to 200 individually numbered pieces, the AI Venix is available exclusively online.
Commenting on the process, Brett Gibson, president and CEO of Guess Watches, explained: “AI Venix is not about replacing human creativity. It is about using technology to push the design process further.”
Adding: “AI helped us visualize a bold new direction, and our designers turned that spark into a real, wearable product. The result is an analog fashion watch with a distinctly digital attitude.”
