IN PICS: Heller Jewelers celebrates 30th birthday in style

Family-owned Heller Jewelers of Northern California has been celebrating 30 years in business by hosting a weekend of various events.

On Friday it held an intimate evening with 49 Crowns, an independent watch collecting club based in the San Francisco Bay area.

Then it was lederhosen and dirndl to the fore on the Saturday at the retailer’s ‘Watchtoberfest’ event, which raised $1,540 for Kristi Yamaguchi’s Always Dream, which is dedicated to empowering children and families through early literacy and educational programs.

“Thank you to everyone who joined us, celebrated with us, and has been part of the Heller story over the past 30 years,” the company posted.

“Here’s to 30 years and many more to come.”