IN PICS: Hublot and new ambassador Jeff Koons light up New York

LVMH brand Hublot celebrated the announcement of American contemporary artist Jeff Koons as its new ambassador with a special bash in New York’s Chelsea.

Hosted at Studio 525, friends of Hublot, celebrities, and cultural leaders gathered for a night of celebration.

The four new timepieces released as part of the relationship have gained enormous traction online and are highly limited.

Guests including Pamela Anderson and Koons himself partied to the soundtrack of a DJ set and a performance by Tinashe.