IN PICS: Loupe cuts the ribbon on new Sheffield store

Beaverbrooks has cut the ribbon on its latest Loupe boutique in Sheffield, the fourth in the UK.

Loupe is the high-end, luxury concept sub-brand of Beaverbrooks, and the company celebrated the opening in style. The Sheffield store will showcase watches from powerhouse brands including Rolex, Tudor, and TAG Heuer.

“We’ve had an amazing opening week, with team celebrations, VIP client appointments, and a special launch event last weekend with a perfectly on-theme orange Aperol cart,” the company said. 

“Sheffield is an exciting addition to our Loupe boutiques, and we’re looking forward to becoming part of the city’s local community, building lasting relationships with clients through thoughtful touches that surprise and memorable moments that delight. 

“With Loupe boutiques already in Milton Keynes, Croydon, and Preston, as well as an online presence at loupe.co.uk, this investment marks an exciting milestone for The Beaverbrooks Group, building on over 107 years of passion, experience,”