Insurance specialist TH March launches new wedding product
Specialist insurance broker TH March has launched a specific wedding insurance in partnership with ShieldMy Insurance Services.
The collaboration aims to combine TH March’s second-to-none reputation and insurance knowhow and network with ShieldMy’s digital acumen and product development capabilities.
The policy, which will be available through ShieldMy Wedding, provides comprehensive cover for cancellation, supplier financial failure, ceremonial attire, photography and videography, wedding transport, personal liability, and personal accident.
Given TH March’s long-standing relationship with UK jewellers and the protection of rings, watches, and general jewellery ahead of couples’ big day, this new partnership is a logical extension of its services.
“As an independent, employee-owned business, we’ve always believed that long-term relationships and putting customers first are fundamental to our success,” said Simon Dawe, managing director of TH March. “For almost 140 years, TH March has been trusted to protect some of our customers’ most treasured possessions. Expanding into wedding insurance is a natural evolution of our business and enables us to protect not only the symbols of the occasion, but also the investment and peace of mind that surround one of life’s most important celebrations.”
Peter Watson, regional development manager at TH March, added: “We also see considerable opportunity to help our jeweller partners enhance their customer proposition by introducing specialist protection at the point customers are making significant financial decisions. It also creates an additional revenue opportunity while providing customers with genuine peace of mind.”
ShieldMy Insurance Services’ sales & marketing director, Simon Powell, had this to say: “TH March has an outstanding reputation within the jewellery industry, and our role has been to develop a digital proposition that reflects those same values of trust, simplicity and exceptional customer experience.
As couples invest more in creating their perfect wedding day, demand for specialist protection continues to grow. Together with TH March we’ve created a proposition that delivers comprehensive cover through a seamless digital journey, while giving jeweller partners an additional opportunity to add value for their customers.”
TH March will be a sponsor at the hugely anticipated UK Watch Awards, which takes place on 20 October at Goldsmiths’ Hall. To secure your ticket for the biggest day in the UK watch industry’s calendar, click HERE.
