Jacob & Co. dazzles to become fastest growing Swiss watch brand
From its ‘bling’ roots, Jacob & Co. is now firmly assured of its seat at the high table of horology, and was the fastest growing brand in the recent report by Morgan Stanley and LuxeConsult.
The estimated watchmaking revenue of $180 million in 2025 represents a 14% rise, year-on-year—the highest rate in the list.
Volume of watches sold also saw Jacob & Co. lead the growth charts, with 3,975 pieces representing a 24% increase year-on-year.
Now ranking at 27 among Swiss watch brands in terms of turnover, Jacob & Co.’s performance is all the more impressive against the backdrop of a flat or even declining Swiss watch export market.
“Since 2021, we have implemented a clear strategic transformation focused on product diversification, expanded price architecture, and a modernized global distribution model,” said Benjamin Arabov, the brand’s CEO. “We introduced new collections at more accessible entry points while continuing to strengthen our ultra-high-complication offering. The result is accelerated volume growth without compromising brand equity.”
Chairman and founder Jacob Arabo, who is also the father of Arabov, added: “I have always believed that creativity is the answer to uncertainty. If times are challenging, we double down. More innovation. More partnerships. More high complications. That philosophy defines Jacob & Co.”
Key to its success in 2025 was its aggressive strategy across product design, digital marketing, and retail expansion, with 38 new store openings globally.
