Jeff Koons onboard as Hublot’s latest brand ambassador
Hublot has named contemporary artist Jeff Koons as its latest ambassador, extending the Swiss watchmaker’s long-running association with the art world.
Koons is known for works including Balloon Dog, Rabbit and Puppy, with Hublot highlighting a shared focus on materials, craftsmanship and technically complex production.
The partnership also draws on a common connection to 1980, the year Hublot was founded and Koons began redefining his approach to contemporary art.
Commenting on the partnership, Koons said: “Hublot and I have always shared fascination for the material sciences. As an artist, I always want to be able to try to transcend an object, a material, into having the viewer be able to find more meaning in the finished work than just its individual parts, Hublot uses all the technology of making master timepieces, and also uses the material sciences to transcend the object into representing something that all of us can find even more relevance and meaning.
“Hublot is a manufacture of depth, where materials are reinvented, movements refined and design reengineered with purpose,” he concluded.
Meanwhile, Hublot’s CEO Julien Tornare, added: “We are proud to collaborate with Jeff Koons. Few artists have transformed contemporary culture, turning everyday objects into global icons through scale, precision and uncompromising execution, in the way that Jeff Koons has done. This partnership reflects exactly where Hublot stands today: substance.
“It is great to share with Jeff what Hublot has always thrived on: tension between tradition and disruption, mechanics and emotion, innovation and craftsmanship, revealing that beneath the boldness lies extraordinary discipline; beneath the surface lies mastery.”
Hublot has worked with artists, architects and designers since 2011 as part of its wider cultural programme.
