JOB OF THE DAY: E-Commerce & Growth Manager at Brew

American watch brand Brew Watch Co. is hiring for an E-Commerce & Growth Manager to work closely with founder Jonathan Ferrer in Hoboken, New Jersey.

“It’s an exciting time for us, and we’re thrilled to find someone who’s passionate about e-commerce, growth, and building a great US watch brand!” Ferrer said.

The full job description is below:

The Role 

The E-Commerce & Growth Manager will own the performance and optimization of Brew’s digital commerce business.

This is not simply a website management position. We’re looking for someone who is highly analytical, commercially driven, and constantly thinking about how to improve conversion, customer retention, average order value, and overall DTC revenue.

You’ll work closely with the Founder/CEO, Brand Marketing Manager, creative partners, and external agencies to ensure that Brew’s marketing efforts translate into strong commercial results.

The ideal candidate understands both brand and performance. You know how to grow revenue without relying on excessive discounting or sacrificing the long-term value of a premium brand.

E-Commerce & Conversion

• Own the performance of Brew’s Shopify storefront and overall digital customer journey.
• Monitor and improve conversion rate, average order value, revenue per visitor, and other key e-commerce metrics.
• Continuously identify opportunities to improve product pages, navigation, merchandising, checkout, and mobile experience.
• Develop and execute CRO initiatives and testing.
• Optimize the online experience around major product launches and high-traffic periods.
• Identify opportunities for cross-selling, accessories, gifting, and repeat purchases.

Growth & Revenue

• Help develop and execute strategies to grow profitable DTC revenue.
• Analyze customer acquisition, retention, and purchasing behavior to identify growth opportunities.
• Work with paid media partners to evaluate campaign performance, CAC, ROAS, MER, and overall efficiency.
• Identify opportunities across paid, organic, direct, referral, and returning-customer channels.
• Build reporting that clearly explains what’s driving growth and where opportunities exist.

CRM & Retention

• Help lead Brew’s email and SMS growth strategy through Klaviyo.
• Improve customer segmentation, lifecycle marketing, and automated flows.
• Develop strategies to increase repeat purchase rate and customer lifetime value.
• Build stronger post-purchase journeys that turn first-time Brew customers into long-term collectors.
• Identify opportunities to activate VIPs and Brew’s existing customer community.

Product Launches

• Partner closely with the Brand Marketing Manager on major product launches.
• Develop the digital merchandising and conversion strategy for each launch.
• Build and optimize landing pages and product experiences.
• Analyze launch performance and sell-through in real time.
• Provide post-launch reporting and recommendations for future releases.

Analytics & Forecasting

• Maintain a clear view of Brew’s core growth and e-commerce KPIs.
• Turn Shopify, Klaviyo, advertising, and customer data into actionable recommendations.
• Establish regular reporting around revenue, conversion, AOV, retention, acquisition, and product performance.
• Partner with operations and leadership on demand forecasting and inventory planning.
• Identify problems and opportunities proactively rather than waiting for direction.

What We’re Looking For

• 5-7+ years of experience in e-commerce, DTC growth, digital marketing, or a related role.
• Strong experience with Shopify and direct-to-consumer businesses.
• Proven experience growing meaningful e-commerce revenue.
• Strong understanding of conversion optimization, merchandising, retention, and customer acquisition.
• Experience with Klaviyo or similar CRM platforms.
• Comfortable analyzing data and translating it into clear business decisions.
• Experience working with paid media agencies or performance marketing teams.
• Strong understanding of premium consumer brands and the importance of protecting brand equity.
• Highly organized, proactive, and comfortable working in a fast-moving entrepreneurial environment.
• Strong commercial instincts and genuine curiosity about why customers buy.
• Experience in watches, luxury goods, fashion, accessories, design, or enthusiast-driven consumer brands is a plus, but not required.

What Success Looks Like

Within your 1st year, you will:

• Establish clear reporting and ownership of Brew’s e-commerce performance.
• Improve website conversion and overall digital merchandising.
• Increase revenue generated from Brew’s existing traffic and customer base.
• Strengthen retention and repeat purchasing.
• Improve the commercial performance of major product launches.
• Develop a structured testing and optimization process.
• Build a clearer understanding of customer acquisition and marketing efficiency.
• Identify new opportunities to scale Brew’s DTC business profitably.

Who You’ll Work With

You’ll work directly with Brew’s Founder & CEO and alongside our Brand Marketing Manager, operations team, creative partners, and external agencies.

The Brand Marketing Manager will focus on how Brew goes to market – campaigns, storytelling, launches, partnerships, and brand execution.

You’ll focus on how that attention becomes measurable business growth – e-commerce, conversion, retention, customer value, and revenue.

Together, these roles will help build the marketing engine for Brew’s next stage of growth.

Why Brew

Brew is an independent company with a strong point of view, an engaged global community, and significant opportunities ahead.

You’ll join at a stage where your work can have a direct and visible impact on the growth of the company. This is an opportunity for someone who wants ownership, autonomy, and the ability to help build the systems behind a growing American consumer brand.

Location: Hoboken, NJ (Hybrid)

Employment Type: Full-Time

Requirements added by the job poster

• 4+ years of work experience with Shopify
• 5+ years of work experience with E-Commerce