Lineup and schedule for Watch Week Aspen 2026 announced
Watch Week Aspen, which returns on August 13–16, has unveiled the full schedule for this year’s event, which it says is the most expensive to date.
The four day jamboree of watches offers collectors and enthusiasts brand-hosted previews, expert conversations, exclusive experiences, and citywide activations across downtown Aspen.
It’s the third edition of the event, which comes with an expanded lineup of watchmakers and retail partners, who have seen the interest and excitement that the first two editions generated.
Watch Week Aspen has come about as a partnership between the founders Oliver Smith Jeweler and the Aspen Chamber Resort Association. It’s free to attend (albeit certain VIP events are ticketed), with visitors encouraged to soak up local dining, culture, and shopping while they’re in town.
This year’s expanded lineup of brands includes, but is not limited to: A. Lange & Söhne, Arnold & Son, Blancpain, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and Omega.
Three major events will anchor the weekend’s programming, with numerous smaller events intertwined throughout:
- Welcome Party (Friday Evening) — The weekend’s signature kickoff, uniting brands, collectors, media, and tastemakers.
- Speaker Series (Saturday) — Curated conversations with brand executives and industry experts on innovation, craftsmanship, and today’s collector market.
- Collector’s Dinner (Saturday Evening) — An intimate, invitation-only celebration of the collector community and the artistry of watchmaking
