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Marli backs up timepieces launch with Madison Avenue flagship

Following the reveal of its first timepiece offering last month, Marli has expanded its presence with the opening of a flagship store on Madison Avenue.

The 2,418 sq ft boutique will serve as the brand’s landmark destination, leading its 16 locations worldwide and becoming its second destination in Manhattan.

With an art deco design aesthetic, the boutique has taken inspiration from the brand’s jewelry collections which are on display alongside the newly launched timepieces.

Reflecting on the opening, Maral Artinian, founder and creative director, said: “A presence on Madison Avenue, one of the world’s most iconic luxury destinations, marks a new chapter for Marli.”

Three Marli watches on a green black and blue strap with diamonds on the dial.
The Marli timepiece collection was first launched last month.

Adding: “The flagship is more than a boutique; it’s an embodiment of the MARLI spirit, a space where design, emotion, and individuality come together to create meaningful experiences. Engaging with our global community in such a personal way invites new forms of connection and creativity—those are the moments that make the Marli experience truly unforgettable.”

The boutique is located at 785 Madison Avenue between East 66th and East 67th Street and is open from Monday – Saturday: 10:00AM – 6:00PM and Sunday from 12:00PM – 5:00PM.

Elsewhere in store openings, Cartier expanded its Texas footprint with a space in Austin. Read the Watch Insider story in full HERE:

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