Miami Twice — second AP House opens in tourist hotspot

Situated in the heart of Miami Beach, Audemars Piguet has opened a new AP House, a retail concept that has gathered pace in recent months and years.

The space is 7,300 square feet in size, and is the brand’s second Miami location, following its Bal Harbour opening 20 years ago.

It utilizes natural materials like stone, wood, and textured glass, complemented by blush tones and soft edges. AP has worked hard to embrace modern retail methods too, by including things like a dedicated listening corner with a record player and curated album.

The Miami launch follows the recent opening of AP House in Atlanta just a couple of months ago, which joined its global network of AP Houses in cities including Amsterdam, Hong Kong, London, Los Angeles, New York, Shanghai, and Tokyo.