Movado Group secures Kate Spade watches licensing deal
Kate Spade New York has confirmed Movado Group now holds the licensing agreement for its watches.
It means Movado Group will design, manufacture, and distribute the watches across the globe.
The partnership marks a new chapter for the global lifestyle brand’s watch category, as a new collection is set to launch in Spring 2027. The collection will retail from $148 to $298 and will be available globally through select department stores, specialty retailers, and digital channels.
Commenting on the move, Charlotte Warshaw, VP Americas wholesale, global licensing & collaborations, for the brand, said: “We are thrilled to partner with Movado Group as we enter this next chapter for Kate Spade watches.
“Movado Group’s proven expertise in building successful global watch businesses, combined with its commitment to quality, innovation, and brand stewardship, makes them an ideal partner. Together, we look forward to creating collections that celebrate Kate Spade New York’s iconic aesthetic and deliver meaningful connections with consumers around the world.”
While Allison Robbins, president of licensed brands and commercial at Movado Group, added: “We are honored to partner with Kate Spade New York and bring the brand’s distinctive design language to the watch category.
“From its playful sophistication to its instantly recognizable brand codes, Kate Spade offers a unique opportunity to create beautiful timepieces that resonate with consumers globally. We look forward to building a successful long-term partnership and supporting the continued growth of the brand.”
Most recently, Watch Insider reported on how Movado Group returned to fiscal growth in 2026, after what it described as a “challenging” 2025.
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