New Argos app feature aims to channel former catalogue charm

Iconic UK retailer Argos is trying to channel the experience of its former legendary print catalogue with the launch of a new mobile app feature.

The ‘Your Catalogue’ service will be available from 29 July and offers customers personalised recommendations and new-arrival selections.

The retailer said that the launch of the new feature is in response to growing demand from its customers for more editorial-style shopping inspiration, rather than just transactional experiences.

Argos is a key stockist for high volume brands, including Citizen, Casio, Sekonda, Fossil, Garmin, and Timex. 

The Argos catalogue ceased being printed in 2020, ending a run of almost half a century.