New Balance partners with TAG Heuer on limited edition watch

Swiss watchmaker TAG Heuer has launched the fifth generation of its luxury smartwatch.

Available in 45mm and 40mm sizes, the Calibre E5 features a new design and case architecture, with a large selection of watch faces inspired by the brand’s Carrera, Aquaracer, and Formula 1 lines.

At its core, the new TAG Heuer OS provides faster navigation, voice call capabilities, and an extended battery life of up to three days. The watch also includes the usual wellness and sports apps that track everything from daily activity and heart rate to running and golf performance.

To mark the launch, TAG Heuer has also partnered with New Balance for the limited-edition Connected Calibre E5 40MM x New Balance Edition.

This exclusive collaboration pairs a black DLC-coated titanium smartwatch with the new New Balance FuelCell SuperComp Elite v5 running shoes. Runners get access to six tailored training plans that sync through the TAG Heuer Connected app, offering real-time feedback and coaching.

The campaign is fronted by two-time Olympic champion Sydney McLaughlin-Levrone, who praised the partnership, saying the watch and shoe are “built for athletes who want to stay accountable, trust their plan, and keep pushing for better every single day.”