Brands

New three-way collaboration for TAG Heuer Carrera

TAG Heuer has reunited with modern motorsport lifestyle and creative brand Team Ikuzawa and Bamford to create a new Carrera Chronograph.

The Carrera Chronograph x Team Ikuzawa follows the success of the three companies’ 2023 joint collaboration.

Limited to just 150 individually numbered pieces, the timepiece draws inspiration from the historic Heuer Roadmaster stopwatch — a vintage dashboard timing instrument renowned for its high-contrast, high-legibility graphics and functional racing character.

Ikuzawa and Bamford reinterpreted the Roadmaster’s visual codes, balance, and colour accents through Team Ikuzawa’s contemporary aesthetic. 

The new Carrera Chronograph x Team Ikuzawa is priced at £8,500 / $10,500.

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