New women’s watch brand launched by designer Martine Ilana
Watch and accessory designer Martine Ilana has officially launched La Lune, a new women’s watch and jewelry brand designed to bridge the gap between seasonal fashion accessories and traditional luxury timepieces.
“I’ve always believed a watch is one of the most personal objects we own,” said Ilana. “The most valuable watch isn’t necessarily the most expensive one — it’s the one that reminds you who gave it to you, where you’ve been, and the memories you’ve created.
“My vision was to bring back the elegance of pre-digital watchmaking while creating pieces women will cherish today and pass down tomorrow,” she continued.
The 1886 Eclipse Vintage Watch is inspired by vintage cocktail watches and features an engravable caseback, 5 ATM water resistance, and a signature snake-chain bracelet made from recycled stainless steel in 14k gold or IP silver finishes.
From the decades of experience she has had at various national retail chains, Ilana brings a sustainability-first ethos to La Lune through her design studio, Temescal. The brand emphasizes small-batch production, recycled materials, repairable construction, and a two-year warranty.
“To me, sustainability starts by designing something beautiful enough that it will never be discarded and is intended to be kept for lifetimes,” Ilana said.
