Oliver Smith Jeweler bolsters brand list ahead of Watch Week Aspen third edition
Watch Week Aspen will be back for its third edition this August 13–16, and with a bolstered brand list too.
Organizers of the event, Oliver Smith Jeweler, said that 2026 promises even more activations as they look to build on a record-setting edition in 2025.
In a release today, the Arizona-based retailer confirmed that the likes of of A. Lange & Söhne, Arnold & Son, Cyrus Watches, Gerald Charles, Glashütte Original, Hermès, IWC, L. Leroy, Moritz Grossmann, Norqain, and Omega will be heading to the Centennial State this summer.
It went on to add that participating retailers Avi & Co, Betteridge, Meridian Jewelers, M.S. Rau, as well as Oliver Smith Jeweler itself will also be there.
Over four days, the event will transform downtown Aspen into a walkable, citywide celebration of horology. Brand-hosted events and retail activations will begin Thursday afternoon and continue through Sunday, blending collectible timepieces with Aspen’s renowned hospitality, dining, and cultural landscape.
Presented in partnership with the Aspen Chamber Resort Association, Watch Week Aspen is a decentralized, multi-day experience in which participating brands and retail partners host their own curated previews, panels, and social gatherings.
Attendees are encouraged to explore downtown Aspen while discovering new timepiece releases and engaging with brand executives, industry leaders, and fellow collectors.
Three major events will anchor the weekend’s programming:
- Welcome Party (Friday Evening) – The weekend’s signature kickoff, uniting brands, collectors, media, and tastemakers.
- Speaker Series (Saturday) – Curated conversations with brand executives and industry experts on innovation, craftsmanship, and today’s collector market.
- Collector’s Dinner (Saturday Evening) – An intimate, invitation-only celebration of the collector community and the artistry of watchmaking.
Organisers went on to confirm that additional event partners, boutique previews, limited-edition launches, and lifestyle activations will be announced in the coming months.
Watch Insider reflected on two years of success and growth for the event in March. You can read more on that HERE:
