Patek Philippe the main winner in WatchCharts’ November update

January 2, 2026 Daniel Malins

Watch industry data powerhouse WatchCharts has revealed its November market update to Watch Insider.

The company’s head of growth and marketing, Mark Xu, summarised November in the following way. “The WatchCharts Overall Market Index inched up +0.2% in November 2025. Patek Philippe continues to be the best performing brand with a +1.5% increase, led by the Aquanaut (+2.0%) and Nautilus (+1.0%) collections.

“Audemars Piguet prices recorded a second consecutive month of growth, rising by +0.2%, while Rolex prices declined by -0.2%. This continues a divergence that started last month between Rolex and Patek Philippe, two brands that have mostly moved in the same direction in recent years.”

In terms of how individual brands performed in November, Xu says: “November saw most brands rebound, after more than three years of steady decline. Leading the way was Patek Philippe, which has been going up since April 2025. Hublot, Breguet, and Grand Seiko have also seen their prices rise by more than one percentage point each. Remarkably, no major brand has lost more than one percent in November, something we haven’t seen since the watch market peak in early 2022.”