Pink is for life, not just for Valentine’s Day
A pink watch? What a cliché, I hear you say.
But that was then. When many watch brands thought women only wanted tiny pink watches ringed with diamonds. Now, pink is back on the map, and cooler than ever—for both men and women. Especially when it’s paired with slick design and proper movements.
In the last couple of months Seiko has released not one, but three pink-dialled watches, ranging from the dreamy cherry blossom hue of the Presage ‘Springtime’ Cocktail Time Limited Edition, to the punchy bright of its 5 Sports SKX Pink Panther Limited Edition. The Prospex Speedtimer ‘Youngtimer’, meanwhile, combines its salmon dial with Panda subdials, inspired by 1980s-90s sports cars. Nary a diamond in sight.
While the Presage feels undoubtedly more feminine, with its soft pink mother-of-pearl and 34mm diameter, the 5 Sports and the Prospex Speedtimer come in at firmly unisex 38mm and 39mm, incorporating the sporty design codes that have traditionally been associated with men’s watches.
Other brands rethinking pink recently also include Parmigiani Fleurier, with its ice-cool Tonda PF Minute Rattrapante Arctic Rose model. The sophisticated, streamlined design comes with a 40mm stainless steel case with a hand-guilloché barleycorn dial in the palest shade of rose. It’s topped off with an 18k rose gold rattrapante hand, and is an elegantly pared back choice for men or women. Chef’s kiss.
Bringing more masculine overtones is Doxa, which launched a new SUB 300 Beta Ceramic model at Dubai Watch Week 2025 in a shade that the watchmaker calls red, but to my eye is a deep fuschia.
Norquain’s manly Wild One Meteorite 42 Special Edition, with its extraterrestrial dial and carbon fibre case, also comes with the option of a cherry-red colourway, for people who want a punch of real colour with their high-performance sports watch.
Meanwhile, Nomos Glashütte decided to include a pink variation when it released its quartet of Tetra Terra models in October 2025, which feature its signature, minimalist 29.5 x 29.5mm square case. It’s neither feminine nor particularly masculine—rather just great, wearable, Bauhaus-inspired design.
In 2025 Blancpain also released two bright pink variants of its Fifty Fathoms model. The first, in January, was a collaboration with Swatch that produced the 42mm Scuba Fifty Fathoms Pink Ocean, a Barbie-bright creation that will have its wearer competing with the brightest of tropical fish in the depths. In June, Blancpain released a smaller, 38mm version of its iconic diving watch, this time in softer pink titanium with a mother-of-pearl dial.
Time will tell whether we see any pink timepieces at this year’s Watches & Wonders, but at the 2025 event one watch that stood out was the H. Moser & Cie. Endeavour Centre Seconds Concept Purple Enamel, which combined stark minimalism and the craft of enamelling with a vibrant fuschia dial.
All this is to say that, while it may be the season for pink, the hue has a lot more to it than just fluffy romance. After all, pink has only been associated with sugary femininity for a hundred years or so. Before then it was worn by men and women alike. When paired with the right design, it can actually be pretty cool—daring even.
Are you brave enough to think pink?
