Pre-owned prices rise for third consecutive month
Pre-owned prices have risen for the third month in a row, according to data from Chrono24’s Chronoulse Index.
Tracking price developments across 13 major luxury watch brands and 140+ model references, the index is based on real transaction data.
It shows a 1.2% increase for the month of June, and it’s up 5.5% over a six month period, further fuelling the sense that the secondary market has turned a post-Covid corner.
Cartier led the charge in June, with 5.9% gains, followed by Tudor, Jaeger-LeCoultre, and Patek Philippe all at 1.7%.
Chrono24’s own analysis pointed out that ongoing tariffs on Swiss imports into the States — albeit down from the highs of 39% last year — make the secondary market more attractive, which could explain some of the positive growth in prices.
“June underlines what we’ve seen building since April: gains that run across the index rather than concentrating in one or two brands,” said Balazs Ferenczi, head of brand engagement at Chrono24.
“Cartier’s 5.9% is the headline, but the more telling detail is that 10 of 13 brands moved higher. And, looking out to six months, every brand we track is now in positive territory. That’s a consistent picture.”
