Record-breaking Watches and Wonders cements Geneva as watchmaking capital

Watches and Wonders has reported a record-breaking year for its annual event, highlighting exceptional attendance and a record level of exhibiting brands.

The event saw nearly 60,000 visitors and 6,000 retailers, with 25,000 tickets sold over the three public days.

Registrations for product presentations, guided tours, and other brand activities were in high demand, with some sessions fully booked even before opening day.

Celebrities present at the event included Federica Brignone, Patrick Dempsey, Roger Federer, George Russell, Jannik Sinner, as well as American star Usher.

Cyrille Vigneron, president of Watches and Wonders Geneva Foundation, stated: “The success of Watches and Wonders Geneva shows that watchmaking can be exclusive but not excluding, inviting but not banal.”

The event also expanded into the city centre itself with the programming of the Montreux Jazz Club which was sold out every evening. The venue spotlighted young talents from the music scene, such as Geneva-based artist Vendredi sur Mer and the Brussels quartet Tukan.

Watches and Wonders will make its return in Spring 2027.