REEDS teases new North Carolina ‘Landmark’ store

REEDS Jewelers has shared a sneak peek of its latest ‘Landmark’ store in Cary, North Carolina.

Writing on LinkedIn, the retailer’s vice president Genna Zimmer said that the new space “reflects what we believe modern luxury retail should be: intentional, immersive, and deeply considered. Down to every last detail.”

With hospitality at the centre of the new development, REEDS is hoping that its customers see the Cary store as more than just somewhere to pop in and purchase.

“Multiple intimate zones and an in-store bar [are] designed to encourage guests to slow down, stay awhile, and feel truly welcomed,” Zimmer said.

Photos of the inside that Zimmer shared online show considerable spaces for Rolex, Tudor, Breitling, Omega, Jaeger-LeCoultre, IWC, and Panerai.

“We can’t wait to welcome you inside!” she concluded.