Revamped Goldsmiths store in Chelmsford puts Rolex at its heart

Watches of Switzerland Group has completed a five-month revamp and expansion of its Goldsmiths showroom in Chelmsford.

With floorspace of over 2,000 sq ft and based in the Bond Street development, the reopened store has increased the size of its dedicated Rolex area, offering both new and pre-owned pieces. On top of this, Goldsmiths has also added a Rolex Authorised Service Centre.

The store is also leveraging Watches of Switzerland’s Group’s historically close relationship with Rolex to be part of the hugely successful Rolex Certified Pre-Owned programme.

Rolex’s sister brand Tudor also has its own dedicated area at the refurbished store, allowing customers to immerse themselves in both respective worlds.

“We are delighted to unveil our newly refurbished Goldsmiths showroom in the heart of Chelmsford,” said Craig Bolton, president of UK & Europe at Watches of Switzerland Group. “The showroom has been designed to create an elevated experience, where clients can explore a stand-out selection of luxury timepieces and jewellery. 

“The expansion not only features dedicated areas for Rolex, Tudor and leading jewellery brands, but we’re also proud to announce the addition of a Rolex Authorised Service Centre, which reinforces our commitment to delivering exceptional client experience.”